This webinar is designed to guide you through writing strategic marketing goals & objectives for your business.

Effective marketing is the lifeblood of any business. To achieve your business goals, you need a well-thought-out marketing strategy with clear goals and SMART objectives tailored to each stage of the customer funnel: awareness, consideration, purchase, and retention/loyalty. To be strategic, marketing goals must align with your business goals. Whether you're a small business owner, a marketing professional, an entrepreneur, or an individual looking to dive into to create marketing goals that help you achieve the success you need from your marketing efforts.

CHAPTERS

0:12 - Intro
0:33 - Setting Business Goals and the Marketing Funnel
4:40 - Marketing Goals
7:50 - Awareness Goals - Examples
10:10 - Consideration Goals - Examples
11:30 - Purchase Goals - Examples
13:09 - Retention and Loyalty - Examples
15:09 - Garden Grows - Demo Company - Background and Awareness Goals

Other resources:

⭐️ https://www.grwe.ca/blog/write-effective-business-goals-74336

⭐️ Access the 7 Steps to Marketing Success course - available on-demand for GRWE full Members. Learn more https://www.grwe.ca/membership

Laura Dunkley is a Fractional CMO & marketing strategist at Acorn Studio Marketing & Co. -https://acornstudio.marketing/services