Tracking marketing performance metrics means systematically measuring and analyzing data related to marketing activities to assess their effectiveness in achieving business goals.

This download includes a guide and template to help you get started developing a measurement plan that will help with marketing while also capturing KPIs for sales & customer service.

In this session, learn:
✔️ What does it mean to track marketing performance?
✔️What are the challenges?
✔️What is a marketing measurement plan?
✔️Why have a plan?
✔️ Overview of the measurement dashboard - Guide & Template

Laura Dunkley, Fractional CMO, will be presenting a series on this topic (coming soon), to learn how to develop a marketing measurement plan for your company.

👉 Download the Measurement Plan - Template & Guide (full video series included)

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