3/6/25

Designing a Website to be Loved

"Your Website Isn’t About You (And That’s a Good Thing!)" 💌


Let’s have a little heart-to-heart about your website. Here’s the truth: just because you love it, doesn’t mean your audience will. In this free webinar, Emily Watson, Graphic Designer, https://emilykay.ca/offers insights on how to design a website that speaks to your audience’s hearts (and needs)—even if it means letting go of that color palette or quirky font you adore.

Here’s what you’ll learn:

❤️ Why designing for your audience is the key to building connection and trust.

❤️ How to spot the difference between “I love it” and “my audience needs it.”

❤️ Practical ways to align your design choices with your audience’s preferences.

❤️ Common “audience-repellent” mistakes (and how to avoid them). Your website is a tool for connection, not just a reflection of your personal style.

Together, we’ll uncover how to create a site that resonates with your ideal audience—even if it means stepping outside your comfort zone.

Helpful Resources:

  1. Website Design Workshop & Checklist - Download

  2. Website Pre-Launch Checklist - Download

  3. Squarespace Website Design Tips - Blog

  4. How to Create a Customer Journey Map - Blog

All downloads and more resources are available and included in your GRWE member portal. If you are not yet a full-member, learn more & sign up - grwe.ca/membership

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