Speak with Purpose, Listen with Intention: Mastering Communication
In the first episode of Energizing the Entrepreneurial Mindset, GRWE founding member and fractional CMO Laura Dunkley sits down with Melinda East, executive coach and founder of Focus Forward Services, to explore one of the most underrated skills in entrepreneurship: effective communication.
From years in the corporate world to thriving as a business owner, Melinda shares her personal journey and the mindset shifts entrepreneurs must make to communicate effectively, build trust, and lead with purpose.
🎥 Watch the Full episode here 👇
Key Insights
The Entrepreneurial Mindset: Total Accountability
Entrepreneurs trade structure and shared responsibility for full ownership. Melinda highlights the importance of embracing total accountability — the pressure is higher, but so is the freedom.
Speak with Purpose, Listen with Intention
The most effective communication begins with listening to learn, not just to respond. Melinda reminds us that communication is only effective if it lands with the listener — not just if we “say the right thing.”
The Entrepreneurial Loop
Melinda introduces a communication framework she calls the Entrepreneurial Loop:
Listen with curiosity
Learn from your audience
Respond with intention
This loop helps entrepreneurs build connection, trust, and adaptability — especially in fast-changing environments.
Barriers to Communication: Judgment & Time
Two major communication blockers:
Judgment (of self, others, or environment) — Name your inner critic (Melinda’s is “Chucky”) to silence it.
Time pressure — Don’t rush. Listen first to create more impact when you speak.
Tools You Can Use: WAIT & WAIL
To build intentional communication habits, try these acronyms:
W.A.I.T. – Why Am I Talking?
W.A.I.L. – Why Am I Listening?
Simple, sticky reminders that help you stay present and communicate with impact.
Connect with Melinda East
🎙️ Live Series: Energizing the Entrepreneurial Mindset
Energizing the Entrepreneurial Mindset is a live, hosted conversation led by GRWE founding member and fractional CMO Laura Dunkley. Laura helps entrepreneurs build their brand and business by combining strategic marketing with practical tools and real-world experience. Each month, she connects with advisors, entrepreneurs, and change-makers to share insights that support growth, connection, and leadership.
