Media placements and influencer partnerships can significantly boost brand awareness, but measuring their success is often challenging.
In this lesson, we'll guide you through how to track key metrics such as reach, engagement, and conversions generated by media coverage and influencer collaborations. You'll learn how to assess these opportunities' impact on your broader marketing strategy
This is part of a series on mastering marketing measurement. You can access the measurement guide template here ($27.00) . Full members can access all guides, templates & video tutorials for free in your member portal. Full membership $26/month - learn more.
Our Speaker:
Laura Dunkley is a Communications Strategist and Fractional CMO at Acorn Studio Marketing, bringing over 25 years of experience in entrepreneurship, business development, omni-channel marketing, and public relations. She specializes in helping businesses optimize their marketing strategies, build strong customer relationships, and maximize ROI. Through her tailored, results-driven approach, Laura empowers organizations to achieve growth and thrive in today’s competitive landscape.
Connect with Laura - linkedin.com/in/lauraldunkley
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