Building a Measurement Plan & Template Review
During this session, we will briefly review the importance of tracking marketing performance and then focus on how to build a measurement plan tailored to your business. Our presenter, Laura Dunkley, Fractional CMO, will show you how to set up your tracking system using the provided template. You'll learn about key performance indicators (KPIs) and how to customize them based on your marketing goals.
This is part of a series on mastering marketing measurement. You can access the measurement guide template here ($27.00) . Full members can access all guides, templates & video tutorials for free in your member portal. Full membership $26/month - learn more.
Our Speaker:
Laura Dunkley is a Fractional CMO at Acorn Studio Marketing , a boutique agency dedicated to helping entrepreneurs and business owners build impactful brands and successful businesses. With over 25 years of expertise in entrepreneurship, business development, omni-channel marketing, and public relations, Laura specializes in providing tailored marketing planning, management, training, and coaching services to support her clients’ growth and long-term success.
Follow & connect with Laura - linkedin.com/in/lauraldunkley
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