Whether in-person or virtual, events are excellent opportunities to build awareness of your business, share your expertise, and engage with your audience, but how do you know if your event marketing is working?
In this lesson, we'll cover how to track metrics like attendance, engagement, and post-event conversions. You'll also learn how to evaluate the effectiveness of the marketing materials and activities that help to promote your events.
This is part of a series on mastering marketing measurement. You can access the measurement guide template here ($27.00) . Full members can access all guides, templates & video tutorials for free in your member portal. Full membership $26/month - learn more.
Our Speaker:
Laura Dunkley is a Communications Strategist and Fractional CMO at Acorn Studio Marketing, bringing over 25 years of experience in entrepreneurship, business development, omni-channel marketing, and public relations. She specializes in helping businesses optimize their marketing strategies, build strong customer relationships, and maximize ROI. Through her tailored, results-driven approach, Laura empowers organizations to achieve growth and thrive in today’s competitive landscape.
Connect with Laura - linkedin.com/in/lauraldunkley
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