Print Marketing Tips for Service Professionals

Print marketing remains a powerful tool for service-based professionals, such as business consultants, coaches, marketing consultants, or freelancers, to build brand awareness and attract qualified leads.

Here's how to make the most of your print marketing efforts and track their success effectively.

When to Use Print Marketing as a Service Professional

• Brand Building: Establishes credibility and reinforces your expertise.

• Attracting Qualified Leads: Encourages potential clients to take action, such as booking a discovery call.

• Supporting Digital Efforts: Complements online marketing strategies for a holistic approach.

• Engaging Decision-Makers Directly: Bypasses digital noise to reach prospects.

• Enhancing Personal Connections: Ideal for networking events, conferences, and workshops.

What Type of Print Material to Use

1. Business Cards (with a QR Code):

   • Include a QR code linking to your "Book a Discovery Call" page.

   • Design a clear call to action (CTA) to drive engagement.

2. Flyers or One-Pagers:

   • Highlight your services, case studies, and success stories.

   • Offer a time-sensitive incentive to encourage quick action.

3. Postcards (Direct Mail):

   • Target specific high-value leads or businesses.

   • Personalize messages and include trackable elements like URLs or promo codes.

4. Event Handouts or Booklets:

   • Distribute at events with CTAs and lead generation tools.

5. Print Ads (Industry Magazines or Local Publications):

   • Reach niche markets with a strong message and a measurable response mechanism.

How to Track Results from Print Marketing

1. QR Codes:

   • Create unique QR codes that link to specific landing pages. Track analytics to measure engagement.

2. Custom Landing Pages:

   • Direct traffic from print campaigns to dedicated pages with booking options.

3. Promo Codes:

   • Use promotional offers and track which codes drive conversions.

4. Trackable Phone Numbers:

   • Implement call-tracking software to measure responses to print materials.

5. Survey or Intake Forms:

   • Include a "How did you hear about us?" question to collect data on your print marketing's effectiveness.

6. Direct Response Mail Campaigns:

   • Utilize personalized URLs (PURLs) and other response mechanisms to measure engagement.

👉 Track your marketing success - Measurement Plan Guide and Template (Download)

Combining Print & Digital for Maximum Impact

• Retargeting Ads: Show digital ads to those who interact with your print materials.

• Email Follow-Ups: Reach out to leads gathered through print initiatives.

• Social Media Reinforcement: Increase visibility with targeted online ads.

By strategically using print marketing to build your brand and drive qualified leads, service professionals can effectively measure ROI and ensure that their marketing efforts contribute to long-term brand equity and immediate business growth.